Marketing is a huge industry today, and if you want a well-paid career with plenty of room for progression, this certificate in PPC Marketing is for you! There are many techniques that can be employed by marketing professionals, and pay per click PPC marketing is one of them, and involves placing ads on websites, and paying the host website when the ad is clicked. It can be an extremely helpful and effective marketing strategy, and this Certificate in PPC Marketing course will teach you all the fundamentals!
Learning with Study 365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have unlimited access.
This online training course is comprehensive and designed to cover the key topics listed under the curriculum.
You will have unlimited access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.
At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.
Successful candidates will be awarded a Certificate in PPC Marketing – Level 3.
Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.
The average salary of a Marketing Executive in the UK is £23,000 (payscale.com) and this goes up with experience. You could work in a number of roles with this certificate, including:
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Getting Started | |||
E Certificate Download Guide | 00:00:00 | ||
1: Introduction | |||
1. Introduction | |||
Why this module? | |||
2: Pay per Click Mistakes | |||
2. Pay per Click Mistakes | |||
Inconsistency in marketing campaigns, Ad groups and Landing pages | |||
Keyword match-type error | |||
Lack of ads comparison | |||
Account Ignorance | |||
Disorganization of the account | |||
3: Google AdWords | |||
3. Google AdWords | |||
Ad groups, keywords, ads and landing pages relationship | |||
Different Keywords | |||
Broad match | |||
Modified broad match | |||
Phrase match | |||
Exact match | |||
Negative match | |||
4: Return on Investment | |||
4. Return on Investment | |||
Achieving Positive ROI | |||
5: Keywords Selection | |||
5. Keywords Selection | |||
Marketing Goals | |||
Budget Planning | |||
Tracking Lead | |||
Marketing Goals and AdWords Bidding Options | |||
6: The Right Keywords | |||
6. The Right Keywords | |||
Step 1 – Seed keywords | |||
Step 2 – List of Keyword Expansion | |||
Step 3 – People Phrases | |||
Step 4 –Thematic grouping of Keywords | |||
Step 5 – Defining ad groups | |||
7: Pay per Click Advertising Approach | |||
7. Pay per Click Advertising Approach | |||
Campaign Process | |||
Search ads vs. Display ads | |||
8: Setting up Google AdWords Account | |||
8. Setting up Google AdWords Account | |||
Adwords campaign | |||
Ad Group Creation | |||
Ads writing | |||
Ad Extensions | |||
Creating a Landing Page | |||
Create Conversion Tracking For Each Marketing Goal | |||
Website | |||
App | |||
Phone Calls | |||
Import | |||
9: Optimization of Account Performance | |||
9. Optimization of Account Performance | |||
Optimisation Goals | |||
Optimisation schedule | |||
10: Advertising Scope | |||
10. Advertising Scope | |||
11: Next Step | |||
11. Next Step | |||
Mock Exam | |||
Mock Exam : Certificate in PPC Marketing – Level 3 | 00:40:00 | ||
Final Exam | |||
Exam : Certificate in PPC Marketing – Level 3 | 00:40:00 |
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